Elle Dimitrova

2013-2016

PhD in Ergonomics and Industrial Design

Exploring of the possibilities for transformation of the artistic plastic image in design product through software

2010-2012

Master's degree in Design of Advertising Products

Focused on brand communication and visual strategy through studio-based, real-world projects.

2006-2010

Bachelor in Engineering Design

Studied UX design, 3D modelling, graphic design principles, and industrial design through hands-on studio projects.

Feb 2023 - Current

Marketing Creative Lead

• Lead creative strategy & art direction for live/new titles.
• Turn strategy into briefs; manage production end-to-end.
• Own ASO for launches (icons, screenshots, preview videos).
• Ship high-performing video/static ads; build playables (Unity Playworks).
• Drive weekly creative reviews, testing, and competitor insights.
• Partner with Design, UA & Product; manage outsourcing.
• Build and mentor the team; set priorities, recruit & onboard.
• Create processes and manage asset pipelines; use AI to accelerate work.

Aug 2021 - Aug 2022

Lead Marketing Artist

• Manage and sign off marketing art across in-house designers and freelancers.
• Partner with Brand, Community, Product, Live Ops, and UX to brief work and deliver UI assets.
• Lead UA/ASO creatives—produce assets, guide tests, and coordinate outsourcing.
• Run pipelines and ops: Trello workflow, NAS/Egnyte libraries, templates/guidelines, and QA.
• Support prototypes and special campaigns; schedule/direct deliveries (e.g., Discovery 2022, Green Game Jam).
• Coordinate with Legal on contracts/rights and ensure brand/compliance alignment.

Aug 2019 - Aug 2021

UA Lead Designer

• Concept and produce cross-platform social content & partner assets.
• Direct, film, and edit UGC; ship static & video ads for UA/ASO.
• Collaborate with UX on case studies, UI assets, and campaign landing pages.
• Oversee outsource studios for quality and on-time delivery.
• Refresh iOS/Android store creatives; handle editing, animation, and 3D.
• Iterate from performance data and competitor insights; manage projects end-to-end.

Feb 2017 - Jul 2019

Senior Graphic Designer

• Led campaigns and web adverts for brands (Asus, Lenovo, Google, HP, LG, eBay, AX Paris, Moss Bros, Blue Inc, Goddiva) and projects for Retail Direct, Fredos LDN, Al-Mudassar Trust, and UKPCCI.
• Delivered UI/UX for web & mobile: concepts, wireframes, and prototypes.
• Produced on-brand visuals—illustration, photography, motion graphics—and marketing collateral (brochures, campaign & event materials).
• Optimized with Google & Page Analytics; introduced quality-improvement methods.
• Managed projects end-to-end: budgets/timelines, team supervision, vendor coordination, and training.

Mar 2015 - Aug 2016

Creative Director

• Designed and developed baby products (strollers, jumpers, car seats, play yards) for Moni, Cangaroo & Byox—from concept to production.
• Coordinated vendors and cross-regional teams (EU/Asia); supervised progress and QA.
• Led CMF & visuals: illustrations, layouts, product photography/retouch.
• Owned packaging & marketing collateral: cartons, catalogs/brochures, outdoor & digital ads.
• Managed asset libraries; partnered with Sales/Import & Support for smooth launches.
• Produced web/UI assets (banners, icons, landing pages) and social campaigns; delivered design reviews and improvements.

Mar 2013 - Aug 2016

Graphic and Product Designer

• Product design developing;
• Illustrations and layouts;
• Customer support;
• Organizing and maintaining ongoing promotion and advertising;
• Marketing research;
• Blueprint;
• 3D modeling;
• Supervise work progress;
• Digital and print advertising(brochures, cards, flayers),
• Graphic editing;
• Web design – UI/UX design, banners, icons;
• Social media campaigns;

Jun 2015 - Jun 2016

Photographer

• Jewellery Photography;
• Image editing;
• UI design;
• Digital and print advertising.

Oct 2010 - Jun 2016

Assistant Professor

History of Art and Design, Electronic Services / Multimedia Application / Information Technology in Public Administration

• Designed the branding and built the website for the KIN International Conference, boosting visibility and engagement;
• Organized exhibition openings and facilitated art workshops;
• Led restoration of the university's art wall and delivered campus wall-art projects;
• Supported conference operations and contributed to international projects and collaborations;
• Organised body-art performances.